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UP-FRONT AGENCY Co., Ltd. (株式会社アップフロントエージェンシー) is the artist management company under UP-FRONT GROUP. UP-FRONT AGENCY provides "training, management and promotion of talents". In the past, most Hello! Project members were under this company.

As of October 1, 2012, UP-FRONT AGENCY split into two companies and various acts remained in the other half, called UP-FRONT PROMOTION.



On April 5, Up-Front Agency started a earthquake relief group called "Ganbarou Nippon Ai wa Katsu Singers". They released a YouTube video of their cover of KAN’s 1990 classic, “Ai wa Katsu“. 131 members were involved in the recording of the song, including members and graduates of Hello! Project. The charity project managed to garner a total of 28,667,129 yen, and donated to the Japanese Red Cross.


On October 1, it was announced that UP-FRONT AGENCY was split into 2 companies, with UP-FRONT PROMOTION being the second half. While most members remained in UP-FRONT PROMOTION, the same day, many members were transfered to UP-FRONT CREATE and J.P. ROOM. While it is believed that UP-FRONT AGENCY became UP-FRONT PROMOTION, UP-FRONT GROUP has always listed both as separate companies since the split.


On October 1, UP-FRONT AGENCY became active again when various act where moved from UP-FRONT PROMOTION.

Current ActsEdit


Sapporo Branch TalentEdit

Sport AthletesEdit

Former MembersEdit

Transferred to UP-FRONT CREATEEdit

Transferred to J.P. ROOMEdit

Branched off from UP-FRONT AGENCYEdit



External LinksEdit

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